Lance Rhoads is co-owner of Roads & O’Hara Architectural Products, a forest products distributor specializing in hardwood plywood and veneers.

Before opening Rhoads & O’Hara in 2006, Lance was a sales rep for the Bay Ridge Companies responsible for panel sales in Eastern PA, Delaware and Maryland. He began his carrier in 1985 selling hardwood lumber for the Mann & Parker Lumber Company. Lance is graduate of Virginia Tech where he earned a bachelor of the Science degree in Forest Products Utilization. His wife Maria of 35 years is also a graduate of Virginia Tech and they have 3 children and one grandchild.

Lance will talk about veneer cuts and project specs and how they apply to your projects. Manufacturing of veneers and Plywood.

  • What to look for with regard to veneers when bidding a project and how to specify veneer panels.
  • Understanding and interpreting veneer and core specifications.
  • Working through the veneer nuances, navigating what will be accepted versus what might be implied, and subsequently ordering the right material.


Allison Helleberg  Digital Construction Consultant: Energy, Industry, Natural Resources.                                                                                                                               

Tracey Stesner    Account Manager: Industry     

Allison is experienced Sales Consultant with 5 years in the construction industry. Customer focused, driven to providing the construction industry with the best-in-class hardware, software and services.

Tracey is experienced sales consultant with 2 years’ experience in the construction industry.  Specializing in assisting in reducing costs by providing efficient solutions increasing productivity.

Hilti was founded in 1941 and evolved from a small family start-up to the trusted global business we are today. Hilti is still family-owned, with its global headquarters in Schaan in the Principality of Liechtenstein, where Martin Hilti established the company more than 80 years ago.

Tracey Stesner and Allison Helleberg from Hilti will discuss the latest project management tools and solutions followed by a hands-on session.

The board of New Jersey AWI is pleased to announce that any company, architect or manufacturer who attends two events will receive a 2023 membership at no cost.

Lunch included - Social hour from 12:00pm to 1:00pm / Plant Tour 1:00pm -1:30pm followed by our guest speakers.

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